
Why Africa is the Next Big Opportunity Amid Global Slowdown in The Music Industry
The global music industry is experiencing a slowdown, with streaming growth decelerating and major players like Apple and Amazon needing help to expand their user bases. Music companies are scrambling

The Importance of Strategic Partnerships for the Global Music Industry
The global creative economy is valued at more than $56 billion, but unfortunately, the Africa music market is only valued at about $3 billion, which is only 2.9 percent of

Visa for Music Festival 2024 holds in Rabat, Morocco
The 11th edition of the Visa for Music Festival will hold in Rabat, Morocco from November 20nd to 23th, 2024. As it has been with the last 10 editions of

ACA INTERNATIONAL MARKETS: GLOBAL PERSPECTIVES IN THE MUSIC INDUSTRY
After a successful first phase in which we got insights from African music industry professionals from across the four regions of the continent on “Building A strong touring circuit in

The Role of Academic Research in Documenting and Promoting African Traditional Music
African traditional music is a rich tapestry of sounds, rhythms, and stories that have been passed down through generations. It reflects the continent’s diverse cultures, histories, and communities. However, in

“Talent will become huge commodity for Africa, if Africa properly positions for it”-Kayode Adebayo
Our board director OLUKAYODE ADEBAYO, who is also the founder and Chief Executive Officer of Ckrowd.com, a music business education and digital profiling platform for music industry professionals, features on Business

A Party With a Purpose: Rethinking Economics and Impact for Music Festivals in Africa with Walter Wanyanya
At Arts Connect Africa. One of our goals for the African music industry is for it to make cultural and economic impact on the African continent. We believe one of

Building Female Industry Professionals in the African Music Business
Women have historically been marginalized in Africa music. In many precolonial cultures across Africa, women were excluded from making professional music and were only involved singing in religious ceremonies or

Rhythms of Africa: Professionalizing Traditional African Music Genres
The Power of Traditional African Music As of the time of writing this, Afrobeats music star Asake has just released his third studio album “Lungu Boy”. In “Fuji Vibe” one










